Assessor Resource
LMTGN4019A
Analyse textiles, clothing and footwear merchandising and marketing principles
Assessment tool
Version 1.0
Issue Date: May 2024
The unit applies to activities associated with marketing at all stages of the TCF supply chain and merchandising through wholesale and retail channels. TCF products may be items and services from any sector within the TCF industries and include final products such as garments or fashion accessories or processed materials such as fabrics and industrial or domestic textiles.
Work may be conducted in small to large scale enterprises and may involve individual and team-related activities.
The application of this unit is according to OHS practices of the enterprise and workplace practices, which may include:
requirements prescribed by legislation, awards, agreements and conditions of employment
standard operating procedures
work instructions
oral, written and visual communication
quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output
housekeeping
tasks related to environmental protection, waste disposal, pollution control and recycling
This unit requires skills associated with communication to access and interpret information on TCF products and markets. Problem solving and initiative and enterprise are required to examine the features of a product and its market and to identify implications for marketing. Ongoing learning is required to maintain currency of knowledge and planning and organising skills are used to manage and prioritise information.
This unit covers skills and knowledge to analyse key principles of merchandising and marketing when applied in a textiles, clothing and footwear (TCF) environment.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)